![]() WeChat allows for “one-to-one” communication which makes it a great CRM tool, it would be foolish not to make the best out of it. ![]() Otherwise, the post is “private” and visible only to those who follow the brand on WeChat. “Open” content can be viewed by anyone who wants to see it. These may contain images, GIFs, or videos and can be “open” or not. Promotions on the WeChat official account of Lyfen Posts are compared to what we are used to and appear as a newsletter as if the brands tell their story to the user. Story-telling on WeChat with the official account publicationsĬommunicating through WeChat requires some tricks so that you attract the right social media users. In order to optimize your WeChat marketing results, your post should include one of the following “activities”: Delivering e-coupons, issuing a virtual VIP card, sending promotional offer notifications, and using the membership function. Industry such as fashion and beauty should especially go for it. It appears that video posts are the last trend. Your content should be useful and consistently good. GMA Case Study: Gisada WeChat Official Account
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